Product Variants let you connect purchasable variations - different sizes, finishes, or bundles - to a single base product for the currently selected store. Each variant has its own name, label, pricing, stock, and identifiers, while sharing the base product's gallery and category structure. This guide covers opening a product's Variants page and creating a new variant from start to finish.
Switching to your store context
- Click the Context switcher in the top navigation bar.
- Select Store from the list.
The dashboard now shows live data for the selected store:
Opening Products
- Click Products in the left sidebar to expand it, then click Products.
Opening a product's Variants page
From the Products list, click the ⋮ menu next to the product you want to add a variant to, then select Variants:
The Product Variants page shows the base product, how many variants already exist, and lists any that have been created:
Adding a variant
Click + Add Variant, then fill in the Core Information section:
| Field | Description |
|---|---|
| Product Name | Required. The variant's own name. |
| Product Label (for variants) | Optional. A short storefront differentiator, such as size, finish, or bundle composition. |
| Currency | Required. The currency this variant is priced in. |
The Base Product panel on the right confirms the parent product, store, and current variant count you're adding to.
Scroll down to set pricing and status:
| Field | Description |
|---|---|
| Product Price (in smallest currency unit) | Required. The variant's regular price. |
| Wholesale Price Net (in smallest currency unit) | Optional. Net price used for wholesale orders. |
| Online Price Net (in smallest currency unit) | Optional. Net price used for online orders. |
| Individual Price Net (in smallest currency unit) | Optional. Net price used for individually negotiated orders. |
| Product Promo Price (in smallest currency unit) | Optional. When set, this becomes the displayed checkout price and the regular Product Price shows struck through as the original price. |
| Product Lowest Price in 30 days (in smallest currency unit) | Optional. Reference price shown alongside a promotion, per pricing-transparency requirements. |
| Status | Required. For example, Published. |
Setting the variant description
Use the Variant Description section to clarify what makes this variant distinct from the base product and other variants:
| Field | Description |
|---|---|
| Product Description | Optional rich text. The main description shown for this variant. |
| Additional Product Description | Optional rich text. Supplementary copy for this variant. |
Configuring stock control
| Field | Description |
|---|---|
| Check stock | Enables inventory control for this variant. Leave unchecked to sell without tracking stock. |
| Product Stock (Available Quantity) | Required when Check stock is enabled. The quantity currently available to sell. |
| Completion Time (Days) | Required. The estimated number of days needed to fulfill an order for this variant. |
Adding identifiers & dimensions
These fields are optional and support fulfillment and external integrations:
| Field | Description |
|---|---|
| Product SKU Code | Internal stock-keeping code for this variant. |
| Product EAN Code | Barcode identifier for this variant. |
| Product Package Width / Height / Length | Package dimensions, used for shipping calculations. |
| Product Package Weight | Package weight, used for shipping calculations. |
Saving the variant
Once the form is filled in, click Create Variant to save it, or Cancel to discard it. Here's an example filled in with a name, price, and currency:
Reviewing the new variant
The variant now appears in the Variant Product Registry, along with its price, and when it was added and last updated. If a Promo Price was set, the registry shows it as the active price with the regular price struck through beneath it:
Managing a variant
Click the ⋮ menu next to a variant in the registry to:
- Edit - change the variant's settings.
- Delete - remove the variant.
Click Back to Products at any time to return to the main Products list.